At Wymondham Academy we passionately believe that extraordinary things can be achieved when people work together within an environment that not only supports but actively encourages that relationship. That's why we place enterprise at the heart of what we do and why we are pioneering new ways of engaging with business and our local community.
Our school is adopting an entrepreneurial approach to the way it goes about its business. We will be bold, adventurous and creative in order to provide the best possible opportunities for our students to reach their potential. We shall do this by engaging with the wider community - developing a synergy for mutual benefit, encouraging dialogue and understanding. We shall find new and exciting ways for our students to play active roles in various aspects of running real businesses and we shall be ambitious in our plans for direct involvement with local groups and organisations. Our school will become a hub for community involvement, sitting at the heart of local life.
Our first collaborative initiative was our engagement with Norwich based, award winning, social enterprise The Grow Organisation.
Acknowledging the need for a revamped website and new marketing literature for their expanding portfolio of services Jacqui Starling Chief Operating Officer of Grow has worked with a group of enterprising students. As far as our students are concerned this is a wonderful opportunity to work on a real life project that also links nicely with their on-going studies.
Corey O' Leary
Start With Why - Simon Sinek - "People don't buy what you do but why you do it"
"Entrepreneurship is the pursuit of opportunity without regard to the resources currently controlled" - Howard Stevenson (1983)
Wymondham based training company Britannia Training offer an extensive range of training courses and a consultancy service, all delivered from purpose built facilities which boasts of numerous conference rooms and an expansive training and learning environment.
Acknowledging the need for high quality and professional digital media to demonstrate their training courses for prospective clients, Managing Director Colin Wright is working with our students to produce a range of toolbox talks and other digital marketing materials for their website.
Academy Media students Ben Hurst and Ben Woodier are be working on this exciting project which once again illustrates perfectly the partnerships that are possible between our school and commercial business.
Thetford based steel fabrication company Garmet Ltd are a family owned, successful business with a great track record and recognised brand. However Director Jolyon Goodman acknowledged the need for a more modern website and some marketing materials.
Year 12 student and budding journalist Abigail Withey worked with ex-student Dan Burnage to refresh their brand logo, redesign the company website and develop materials such as business cards and compliment slips.
A group of students from Wymondham High School are working on an innovative project to encourage local residents and traders to support shops, restaurants and businesses within the town.
Business Studies students have been working alongside local marketing agency, The Lively Crew, to produce a marketing campaign to increase the numbers of visitors to our market towns, encouraging them to stay longer and spend more.
The project is part of South Norfolk Council's Market Towns Initiative which brings together resources and expertise to support the Market Towns of Diss, Harleston, Loddon and Wymondham.
Martin Wilby, deputy leader of the council said: "South Norfolk's Market Towns play a vital role in the local economy and the communities they serve. This fantastic project supports the work that we are already undertaking with our partners to ensure that our Market Towns are in the best shape possible to attract shoppers, tourists and businesses, now and in the future. It is wonderful that these students recognise the need to ensure that their local towns thrive while gaining practical marketing experience by working on this project."
The project has been shaped by feedback from local businesses and residents and addresses a very real business challenge for the town - encouraging residents to shop locally.
The students are busy using a variety of marketing tools and will be organising a special event in the Wymondham Market Place on Saturday 1st March.
The event, designed to encourage people to spend more time shopping in the town and raise awareness of the range of shops, cafes and restaurants that Wymondham has to offer, will include music, entertainment, displays and special offers and promotions at many of the local businesses.
This is just one of a number of activities being delivered in partnership with the Town Councils and Town Teams across the four Market Towns as part of South Norfolk Council's Market Towns Initiative.